CentUp was a startup I ran for two years full time with two of my good friends Tyler Travitz and John Geletka. Our goal was to provide content creators with a socially conscious and practical alternative to monetizing their work that didn't involve advertising.
The tool was an intentionally simple button that allowed people to toss a few cents (or dollars) at blog posts, photos, videos, and songs they really loved. The kicker? Half that money went to charity. Think TOMS for content.
The startup lived between 2013 and 2014. At its peak the tool was being served up nearly 100,000 times per day. Ultimately CentUp did not scale enough to become a profitable business and we decided to sunset the product. The upside: we all earned "unofficial" MBAs while teaching ourselves the various skills required to run a business end-to-end.